Le marketing social au service de la santé
Dans le cadre de ce cours, les participants aborderont les principes et les outils de base du marketing
social qui soutiennent les changements sociaux et comportementaux visant l’atteinte d’objectifs
institutionnels, de gestion et de santé publique. Ces notions seront utiles pour planifier et mettre en
oeuvre des interventions propices à l’adoption de comportements, de pratiques, d’actions ou de mesures
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